ClickUp came into existence out of necessity. The founders needed a tool where all their work could be managed in one place. Since such a tool didn’t exist, they decided to create it themselves.

Originally, ClickUp was developed as an internal tool for a different project. However, after a few months of building it, they realised that the problem they were solving could benefit almost every team and company. They recognised the need for a more flexible way of working.

Knowing they were up against tough competition, the founders understood they needed to innovate in unexpected ways to succeed. So, they committed to releasing a new version of ClickUp every week, striving to surpass their competitors.

Within just two years, ClickUp achieved feature parity with established project management software, even winning over some of their biggest customers. They continue to release updates weekly, using the same features available to their users to manage their own release process.

ClickUp’s success is built on four core values:

  1. Quick Wins (Progress over perfection)
  2. Urgency
  3. Providing the best customer experience
  4. Daily growth

Their process is straightforward:

  1. Listen to customers’ problems.
  2. Create solutions for those problems.
  3. Develop and release the solutions.
  4. Repeat the process.

ClickUp prioritises progress over perfection. Instead of spending months perfecting features, they prefer to release them quickly, gather feedback, and make rapid improvements based on user reactions.

The team operates with their own version of Agile, working in one-week sprints. These sprints help them stay focused and motivated, allowing for quick adjustments based on stakeholder feedback.

ClickUp uses their own platform extensively for sprint planning and release management. Custom fields help streamline release management, making it easy to filter tasks and track progress.

Despite being a small team, ClickUp emphasises collaboration and communication. They use various tools and processes, such as Clips for recording feedback, product feature templates, and async peer reviews, to ensure efficient teamwork and product development.

Ultimately, ClickUp’s success lies in their commitment to innovation, customer satisfaction, and continuous improvement.

Kodah is hooked on ClickUp’s versatility, seamlessly managing personal and professional tasks in one place.

Ready to take your ClickUp journey to the next level? Look no further. Kodah offers the expertise you need to get started and make the most out of this powerful productivity tool. Contact us today to learn more and embark on a seamless ClickUp experience!