Andy works at Vonazon as a Project Coordinator and Marketing Assistant. He loves making sure everyone involved in a project is on the same page and coming up with smart plans. When he’s not working, he enjoys being outdoors, whether it’s running, hiking, or surfing.
In today’s fast-moving world of marketing, teams have to stay flexible and adapt quickly to new information. At Vonazon, things move even faster because many of our clients are software companies always updating their products.
This article explains how we use ClickUp to stay organised and ahead of the game.
The Changing World of Marketing
Modern marketers have to be creative and ready to change at any moment. The marketing world is always moving forward, becoming more technical with tools like marketing automation, SEO, PPC, and others. Plus, customers are savvier than ever.
For example, think about the difference between the famous “I’d Like to Buy the World a Coke” campaign from 1971 and Pepsi’s 2017 “Live for Now” campaign. Times have changed, and so has marketing.
What is Software as a Service (SaaS)?
But it’s not just customers who have evolved. The tech world, especially Software as a Service (SaaS) companies, is always pushing forward. SaaS companies offer software you use over the internet and pay for monthly instead of buying outright. This includes companies like ClickUp, Netflix, Dropbox, Uber, and Slack.
These companies have to move fast to keep up with customer demands, government regulations, and competition.
The SaaS Marketer’s Workflow
At Vonazon, we work with SaaS companies to develop strategies, raise brand awareness, and launch new products. But to do that effectively, we need a plan and the ability to adapt quickly.
We use ClickUp to organise our work. Here’s how:
- Workspace: All of Vonazon
- Spaces: Individual clients
- Folders: Projects and campaigns
- Lists: Phases in projects (like Strategy, Design, Copy, Implementation)
- Tasks: Specific tasks within each phase
We also use features like Assigned and Tagged Comments to communicate effectively.
The 5 Stages of Project Management
Our project management process has five stages:
- Initiation: We figure out what the client needs and make a plan.
- Planning: We research and develop a strategy.
- Execution: We put the plan into action.
- Monitoring: We keep an eye on progress and make adjustments.
- Closing: We finish the project and learn from it.
ClickUp helps us track progress and stay organised throughout each stage.
ClickUp Makes SaaS Marketing Easier
The world of SaaS marketing moves quickly, but ClickUp helps us keep up. It’s a versatile tool that helps us stay organised and efficient, no matter how fast things change.
Kodah appreciates ClickUp’s clean design and user-friendly layout, making navigation a pleasure.
Ready to take your ClickUp journey to the next level? Look no further. Kodah offers the expertise you need to get started and make the most out of this powerful productivity tool. Contact us today to learn more and embark on a seamless ClickUp experience!