Contrary to what many believe, starting a successful business doesn’t begin with a lengthy business plan or a fancy website. These are common myths that Karla Massiel is passionate about debunking through her personal brand, Karla Massiel. As an entrepreneur, creative director, and project manager, she knows that a successful business hinges on connecting with the right customers. Karla uses her expertise to help clients develop and implement strategies to achieve this goal.
We had the chance to chat with Karla about her work with Latin American entrepreneurs and start-ups.
Tell us about your brand!
At Karla Massiel, we assist early-stage entrepreneurs in reaching their ideal clients through effective design and business guidance. Our focus is on creating branding, websites, and presentations that not only drive sales but also deeply resonate with the client.
Is there a particular ClickUp feature that you find helpful?
My favourite ClickUp feature is Docs. They’re incredibly versatile and help me stay organised and structured.
Previously, I used Google Drive for documentation and other apps for task assignments. But with ClickUp Docs, I developed my latest digital product strategy all in one place.
I created a task related to the project within the Doc and assigned it to my team directly. This streamlined communication and kept everything consolidated.
What tools, if any, do you integrate with ClickUp?
I’m a big fan of ClickUp’s Zoom integration. It’s convenient to add a Zoom meeting directly into a task, allowing me to consolidate client information.
I appreciate that ClickUp records the Zoom meeting and attaches it to the task. This allows team members who couldn’t attend the meeting to stay updated by watching the recording.
How do you use ClickUp to drive your projects forward?
I use ClickUp to organise internal work and client projects. Specifically, I use it for customer journey organisation and social media content strategy development.
ClickUp makes it easy to communicate with clients and keep them informed, as everything is clearly laid out and tracked.
About how many hours a week do you save using ClickUp?
I save at least 14 hours a week with ClickUp, mainly due to streamlined communication.
What do you do with the time you save?
I focus on improving customer service and enhancing the client experience. This helps us attract more customers and grow sales.
How has ClickUp improved your work and life?
ClickUp is like a genie to me. It meets all my team’s needs and offers peace of mind with everything in one place.
Before it, I juggled multiple tools for different tasks. Now, everything is integrated into one platform, saving time and money.
What advice do you have for others looking to boost productivity?
Focus on designing your customer journey. Brainstorm the steps needed from initial contact to purchase, then organise and optimise them. Use ClickUp to streamline this process and continually refine it for the best results.
ClickUp’s constant updates and improvements keep Kodah excited about its ever-evolving capabilities.
Ready to take your ClickUp journey to the next level? Look no further. Kodah offers the expertise you need to get started and make the most out of this powerful productivity tool. Contact us today to learn more and embark on a seamless ClickUp experience!