Envision selling productivity software to a billion knowledge workers globally. Now, consider the unique workflows, tools, and cultural nuances involved. Welcome to our everyday reality at ClickUp.
We don’t just handle scattered data or endless email chains; we strive to connect with a product manager in San Francisco, inspire a designer in São Paulo, and enable a founder in Berlin to manage their remote team efficiently.
Our mission? Not just brand growth, but addressing real, persistent challenges for diverse personas.
How do we ensure our marketing is as universally impactful as our product?
You might assume the 10,000+ martech solutions available would ease this task. But as our team expanded from 2 to 20+ marketers worldwide and our budgets tripled, we found more tools only added to the chaos.
Many marketing teams encounter similar issues: fragmented channels, uncontrolled campaigns, and unclear ROI.
That’s why we created ClickUp. Born from our own global marketing headaches, it’s our solution to the universal need for a single source of truth. And we don’t just talk about marketing efficiency; we embody it.
Proof?
We bootstrapped ClickUp to nearly $20M ARR with free, organic users. That was four years ago. Today? Revenue’s up tenfold, saving 10M+ users daily! 💪
That’s not just growth; it’s a marketing flywheel on steroids.
Want to build your own?
Our marketers will demonstrate how they use ClickUp to stay organized, move quickly, and innovate—across content, social, paid media, and more.
Explore their favorite features, views, automations, and templates.
Because great marketing isn’t just about doing more; it’s about making every effort count.
Viewing All Marketing Initiatives in One Place
At the heart of our marketing operations is a central ClickUp Workspace, acting as a command center for all our teams and channels.
ClickUp’s Project Hierarchy keeps everything organized, giving us a clear view of all marketing activities in one place.
Spaces for different teams: We use ClickUp Spaces to organize functional teams, keeping projects focused and ensuring everyone sees the most relevant information. The marketing team has its own Space for all campaigns.
Folders and Lists for campaigns and tasks: Within each Space, we structure our campaigns using Folders and Lists. Folders group related initiatives, while Lists house the campaign’s detailed tasks, keeping everything organized and easy to find. 📂
ClickUp Goals to set, track, and crush marketing goals: ClickUp Goals are a game-changer. We set SMART goals for each campaign or project, cascading down to individual tasks, ensuring alignment with the bigger picture.
With a massive audience, we strive to make every campaign count!
How do we maintain a high-level overview with so much going on?
ClickUp Views to the rescue!
ClickUp’s Everything View: A team favorite, providing a single, consolidated view of all marketing initiatives across Spaces, Folders, and Lists. This helps us identify roadblocks, dependencies, and areas needing attention quickly.
When we need to zoom in on details? We use one of ClickUp’s 15+ other views:
- List view: To see all tasks and ideas at a glance, cataloging everything from social media posts to marketing campaigns.
- Gantt view: To coordinate big, cross-team projects and timelines.
- Workload and Box views: To manage team resources and work capacity.
- Board view: To track workflows for tasks and ideas, from conception to delivery.
- Mind Maps: To draw relationships between complex ideas (like SEO keyword research).
Streamlining Campaign Management through an Integrated Marketing Hub
ClickUp’s Hierarchy and views solve most of our organization problems. But managing scattered campaign assets? That’s a persistent headache. Juggling 10+ apps is a huge time-sink.
Solution: With ClickUp, all our campaign details—from brainstorming notes to creative assets and final deliverables—live in one central location.
Arianna Young, Head of Integrated Marketing at ClickUp, appreciates this unified approach.
Planning the campaign: They’ve custom-created a Campaign Design Whiteboard in ClickUp to simplify brainstorming sessions.
Mapping out tasks: The team breaks down complex components into manageable ClickUp Tasks, using anchor tasks for main pillars and ancillary tasks for supporting elements.
Executing the campaign: The team uses ClickUp’s Calendar view to track when each component goes live, ensuring cohesive messaging and branding.
Throughout the process, comment threads, @mentions, and ClickUp’s Chat capabilities make collaboration seamless.
Managing Multiple Marketing Channels, Functions, and Teams Together
It’s not just the integrated marketing team using ClickUp.
Our SEO team: Utilizes ClickUp for everything, even sending and responding to emails within ClickUp. The demand-gen team bulletproofs email campaigns with meticulous ClickUp workflows.
Event management: Our field marketing team plans and executes events of all sizes within ClickUp, from webinars to conferences. They capture feedback to prevent repeat mistakes and iterate faster for future events using ClickUp’s Event Templates.
Demand generation management: Our email QA process is automated within ClickUp, centralizing communication and speeding up turnaround time on email campaigns.
SEO management: Our SEO team leverages ClickUp’s Embed view to bring in data from search reports and keyword tools, and Mind Maps to visualize keyword strategies.
Social media management: Our social content lives in a dedicated ClickUp List, detailed with Custom Fields for each post’s messaging, channel, date/time, and media links.
Paid media management: ClickUp helps our paid media team manage ad campaigns, production, and analytics, all in one place, using integrations and Embed view.
Product marketing: ClickUp is our go-to-market mission control, with sales enablement materials in a dedicated Folder, and every component of the product marketing strategy choreographed into one unified launch playbook.
Content marketing: From blog posts to ebooks, ClickUp ensures content is produced efficiently and effectively, tracking each piece through its workflow with Custom Statuses and Task threads.
Customer marketing: We house a comprehensive customer story library within ClickUp, using ClickUp Forms’ conditional logic for a seamless case study intake process.
Creative management: Our design and creative team uses ClickUp’s Design Project Management Software to receive, prioritize, and collaborate on creative requests.
Tracking Performance and Providing Ongoing Visibility to Marketing Leadership
ClickUp empowers our marketing teams to operate more efficiently day-to-day and gives leadership high-level visibility and insights.
We use ClickUp’s native integration capabilities to sync data from our marketing analytics, CRM, automation tools, and more into ClickUp’s reporting dashboards, making performance analysis and opportunity identification easier.
ClickUp Brain’s AI capabilities also allow us to generate quick standup reports and summaries for all marketing tasks, effortlessly included in reports to senior leaders.
Contact us to start your ClickUp journey.